User-focused Product Designer with 3+ years of experience in mobile app and digital product design, specializing in creating intuitive, high-impact user experiences. 5+ years in environmental experience design specializing in EGD and interactive exhibits. Adept at collaborating with cross-functional teams, participating in design critiques, and launching successful features.

Product Designer

Ibotta | 2021 – 2025

• Designed and launched mobile-first experiences to enhance user engagement and optimize redemptions, contributing to KPIs such as retention and conversion.

• Led end-to-end product design for key initiatives, from research and wireframing to prototyping and high-fidelity UI.

• Worked closely with product managers, engineers, and stakeholders to deliver impactful features that improved the overall app experience.

• Contributed to and evolved the design system, ensuring consistency across the platform.

Part-Time Instructor

Madison College | 2023 – Present

• Teach Human-Centered Design and Advanced Digital Design, focusing on UX principles, research methodologies, and digital prototyping tools.

• Mentor students in design thinking, iteration, and problem-solving

Senior Experience Designer

ZEBRADOG | 2014 – 2021

• Led design strategy for interactive digital experiences and environmental graphics, ensuring seamless integration between physical and digital spaces.

• Worked cross-functionally with developers, architects, and marketing teams to deliver immersive experiences.

• Presented concepts and prototypes to clients, refining designs based on feedback.

Marketing Designer

PepsiCo | 2014

• Created high-impact marketing campaigns and branding materials for regional promotions.

• Led creative for product packaging, digital campaigns, and promotional assets.